Tag: #strategicmarketing

Model-based Consulting, Management Education, and Coaching

Foto di Oscar Keys su Unsplash

The shocking case of blind startups!

Photo of Oscar Keys on Unsplash The market is the one and only true funder of your startup: everything else, if you are able to satisfy the funder, comes accordingly! This week let me to temporarily interrupt the series on artificial intelligence in marketing: I will resume it soon, but I cannot postpone further some…
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Personalization at Scale: How AI Transforms Customer Experiences

Photo of Zhenzhong Liu on Unsplash In addition to the introductory article of August 13th, this is the second of a series of 15+ weekly articles on artificial intelligence in strategic marketing. In the age of information overload, standing out in the crowd has never been more challenging for businesses. That’s where the power of…
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It’s time to take stock of artificial intelligence in marketing!

Photo of Filip Bunkers on Unsplash With the assistance of ChatGPT and the colleagues and friends I will remember at the foot of these articles, I am proposing a weekly article for about four months on this topic, which is of growing importance to all marketing experts, entrepreneurs, and SME managers who represent, not only…
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