Category: Business

Model-based Consulting, Management Education, and Coaching

Marketing Models, Management Science & Decision Making

Experiences and insights into decision-making processes … and how to shed light in the forest of data Just a few years ago, Gartner estimated that at least one-third of the one hundred largest global companies and organizations surveyed by Fortune were suffering from information crisis due to their inability to effectively assess and govern information,…
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Summarizing and mapping it all out

Getty Images on Unsplash Including the introductory article of August 13th, this is the eighteenth and very last of this series of weekly articles on artificial intelligence in marketing. The idea is to give you a summary and a comprehensive map of the intersections between marketing activities and AI, knowing that this map will never…
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Decoding the AI Marketing Puzzle: Bridging Data Science, Decision-Making, and Growth

Photo by Jens Lelie on Unsplash In addition to the introductory article of August 13th, this is the sixteenth and “almost” very last of this series of weekly articles on artificial intelligence in marketing. My idea would be to give you – as a very last contribution – a sort of comprehensive map of the…
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