Category: Technology

Model-based Consulting, Management Education, and Coaching

It’s time to take stock of artificial intelligence in marketing!

Photo of Filip Bunkers on Unsplash With the assistance of ChatGPT and the colleagues and friends I will remember at the foot of these articles, I am proposing a weekly article for about four months on this topic, which is of growing importance to all marketing experts, entrepreneurs, and SME managers who represent, not only…
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The risk of ignoring management science in marketing

In the post of March 31st, I was referring to the fiftieth anniversary of Montgomery & Urban beautiful and fundamental book on management science in marketing, now unfortunately out of print. In their introduction, they had listed the six major factors that were slowing down the growth of this discipline, also known as operations research…
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