Category: Data-Driven Marketing

Model-based Consulting, Management Education, and Coaching

Ethical Considerations in AI in Marketing: Striking the Right Balance

Photo by Pierre Bamin on Unsplash In addition to the introductory article of August 13th, this is the fifteenth and “almost” last of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. As artificial intelligence (AI) continues to reshape the marketing landscape, businesses, especially…
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Dynamic Pricing Strategies: Real-time Adjustments with AI Algorithms

Photo Possessed Photography on Unsplash In addition to the introductory article of August 13th, this is the fourteenth of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. Among the factors that directly influence profitability, price has always been the most impactful lever. Still,…
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Customer Churn Prediction: Minimizing Losses with AI Insights

Photo by Philippe-Murray-Pietsch on Unsplash In addition to the introductory article of August 13th, this is the thirteenth of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. In the competitive landscape of business, retaining customers is paramount. Churn prediction strategies have been transformed…
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