Photo of Louise Viallesoubranne on Unsplash In addition to the introductory article of August 13th, this is the first of a series of 15+ articles on artificial intelligence in strategic marketing. In an era marked by rapid technological advancements, one term has risen to prominence across industries: artificial intelligence (AI). The world of marketing, in…
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Photo of Filip Bunkers on Unsplash With the assistance of ChatGPT and the colleagues and friends I will remember at the foot of these articles, I am proposing a weekly article for about four months on this topic, which is of growing importance to all marketing experts, entrepreneurs, and SME managers who represent, not only…
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A new body of best practices to fully exploit these benefits. Background and definitions We are in an era of growing customer centricity, facilitated by the constant development of information and telecommunication technologies, that are changing the balance of power between suppliers and clients in favor of the latter. Clients are much better informed about…
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