Category: Business

Model-based Consulting, Management Education, and Coaching

Marketing Automation Reloaded: Workflow Efficiency with AI

Graph by author In addition to the introductory article of August 13th, this is the ninth of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. The graph above represents a small part of a business simulation engine, just to give a rough idea…
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Competitor Analysis and Market Trends: AI Tools for Strategic Advantage

Photo of Vidar Nordli on Unsplash In addition to the introductory article of August 13th, this is the eighth of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. In the fiercely competitive landscape of business, staying ahead requires understanding your strengths and being…
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Social Media Insights: Harnessing AI for Deeper Audience Understanding

Photo of Karl Anderson on Unsplash In addition to the introductory article of August 13th, this is the seventh of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. Understanding your audience is the foundation of effective engagement in the ever-evolving realm of social…
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