Category: Artificial Intelligence

Model-based Consulting, Management Education, and Coaching

Leveraging AI for A/B Testing and Conversion Rate Optimization

Photo by Julia Koblitz on Unsplash In addition to the introductory article of August 13th, this is the eleventh of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. In the pursuit of digital success, optimizing conversions is a top priority for businesses. A/B…
Read more

Segmentation Refinement: Precision Targeting through AI Insights

Composition by author, from an unknown draftsman In addition to the introductory article of August 13th, this is the tenth of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. In the dynamic marketing world, reaching the right audience with the right message is…
Read more

Predictive Analytics: Unleashing the Power of Data in Marketing Strategies

Photo of Richard Sagredo on Unsplash Apart from the introductory article of August 13th, this is the third of a series of 15+ weekly articles. In the dynamic world of marketing, where consumer behaviors and preferences are in constant flux, the ability to foresee future trends is a game-changer. Enter predictive analytics, a potent application…
Read more