Few days ago, I got a message from a former student of mine at Roma Tre. He asked my advice about his idea of adopting a so-called Blue Ocean approach for helping a startup in the eyewear industry at finding “alternative” business models and markets. To make a long story short, this is what I…
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In the previous posts we identified the major factors that affect our company’s wealth, the role of pricing among them, and those that affect the market’s willingness to buy from us. The cost-plus pricing method is intrinsically illogic and incongruent. I bet that you too have sometimes heard the following statement: “My product’s price should…
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Last time we introduced the topic, identifying the major factors that affect the company’s wealth, and the role of pricing among them. Now we will focus on the major factors that affect the market’s willingness to buy from our company. Clients couldn’t care less about our costs! Did we ever decide a purchase after having…
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